Episodes

In this episode, Kimberly Falker sits down with top Arizona real estate leader Shannon Gillette to discuss building a standout personal brand through video marketing, faith-driven leadership, and intentional community service. Shannon shares her journey from new construction sales to leading a top all-women team, using YouTube and Instagram to dominate listing marketing, and why client events, culture, and service are the foundation of sustainable real estate success. 🎧 Hosted by: Kimberly Falk...

In this episode, Kimberly Falker sits down with Byron Lazine to unpack his journey from early real estate failure and bankruptcy to building a high-performing team and co-founding one of the industry’s most influential media platforms. Byron shares hard-earned lessons on mindset, listings, team structure, leadership, content creation, and why full-time commitment and confidence are essential to long-term success in real estate. 🎧 Hosted by: Kimberly Falker 👤 Guest:🖋 Byron Lazine – Team Leader,...

In this episode, Kimberly Falker sits down with veteran real estate leader Will Penney to unpack what it really takes to build a sustainable, long-term real estate business. Will shares lessons from decades in the industry, why lead generation still matters most, how systems and leverage prevent burnout, and how clear communication, reviews, and consistency separate agents who scale from those who stay stuck. 🎧 Hosted by: Kimberly Falker 👤 Guest:🖋 Will Penney – Real Estate Broker, Team Leader &...

Host Kimberly Falker sits down with influential real estate leader Erik Hatch to uncover his remarkable journey from ministry to becoming one of the most respected coaches, team builders, and philanthropists in the industry. Erik shares the life experiences that shaped him, the systems behind his massive growth, the power of community, and how he uses real estate to change lives—both in business and in global humanitarian work. 🎧 Hosted by: Kimberly Falker 👤 Guest:🖋 Erik Hatch – Real Estate Lea...

In this episode, host Kimberly Falker sits down with Juan Alcala to uncover his remarkable journey from musician to thriving real estate entrepreneur. Juan shares the honest truth about starting over, building a business from scratch, and how YouTube transformed everything. This conversation is packed with real insights on resilience, authenticity, and creating opportunity through service. 🎧 Hosted by: Kimberly Falker 👤 Guest:🖋 Juan Alcala – Real Estate Entrepreneur & YouTube Creator 💡 Key Top...

In this energizing conversation, host Kimberly Falker sits down with ultra-creative real estate leader Noelle Nielsen to explore how originality, storytelling, and bold ideas can transform a real estate business. From her viral Realtor Boy series to her unconventional team-building strategies, Noelle shares how creativity, community, and courage helped her grow fast—and why agents should embrace fun, authenticity, and relationships to thrive. 🎧 Hosted by: Kimberly Falker 👤 Guest:🖋 Noelle Niels...

Host Kimberly Falker sits down with seasoned Tampa Bay realtor Melanie Atkinson to unpack her seven-year YouTube journey, how evergreen content fueled long-term lead generation, and the realities behind balancing production, authenticity, and a thriving real estate career. Melanie shares insights on market shifts, data-driven storytelling, and why agents should focus on what truly serves buyers—not clickbait. 🎧 Hosted by: Kimberly Falker 👤 Guest:🖋 Melanie Atkinson – Tampa Bay Realtor & YouTube...

In this episode of Rewriting Real Estate, host Kimberly Falker sits down with 24-year-old powerhouse investor and wholesaler Vayna Jerabek. Starting her real estate career at just 18, Vayna shares how she built a thriving business in the competitive Seattle market without ever going to college. From her first $16,000 deal to leading a 30-person team, she reveals how courage, discipline, and systems helped her scale a multi-six-figure wholesaling business before turning 25. 🎧 Hosted by: Kimberly...

Krys Benyamein’s journey from trial lawyer to top-performing real estate agent is one of courage, reinvention, and creativity. In this episode, host Kimberly Falker explores how Krys turned his storytelling and courtroom experience into a powerhouse real estate brand—built on video, consistency, and authentic connection. Discover how embracing social media, balancing family and business, and finding joy in the grind shaped his remarkable career. 🎧 Hosted by: Kimberly Falker 👤 Guest: Krys Benya...

In this episode, Adam Gillespie shares his journey from being a 10th-grade dropout and musician to a successful real estate professional. He discusses his initial struggles, the transition to real estate, and how leveraging AI has significantly streamlined his business processes. Adam also highlights the similarities between marketing music and real estate, his unique approach to client relations, and his coaching program Apex Elite AI, designed to help realtors integrate AI effectively. Tune in...

In this episode of Rewriting Real Estate, host Kimberly Falker talks with Alyssa Curnutt, a REALTOR® and former TV news professional, about how she built her real estate brand through hyperlocal Instagram content. Alyssa shares her journey from traditional marketing to video storytelling, highlighting local businesses and connecting authentically with her audience. She discusses the power of consistency, smart time management, and practical content tools to help agents grow their business throug...

In this episode of Rewriting Real Estate, host Kimberly Falker interviews Dallas-based agent Lacey Brutschy on how she built an 80% referral business using TikTok. Lacey shares how she crafts content for investors, converts leads with consistent branding, and overcame early fears of video. Learn how batch filming, honest data, and authenticity helped her close over $15 million annually—and how any agent can start showing up, even without filters or followers. 🎧 Hosted by: Kimberly Falker 👤 Gues...

In this episode of Rewriting Real Estate, host Kimberly Falker talks with social media strategist and real estate agent Ed Stulak about showing up authentically online. From launching his career on Instagram to writing a book and mentoring agents, Ed shares how to find your voice, create fun and sticky content, and build real community through branding. If you’ve ever hesitated to post or wondered how to stand out, this episode will help you embrace your edge—and your camera roll. 🎧 Hosted by: ...

In this episode of Rewriting Real Estate, host Kimberly Falker chats with team leader and real estate coach Darren Langille about building a business that lasts. From engineering roots to founding a brokerage and leading 100+ agents, Darren shares lessons in scaling with intention, choosing the right systems, and avoiding the overwhelm of shiny objects. Whether you're an agent or team leader, this episode will help you simplify, focus, and grow. 🎧 Hosted by: Kimberly Falker 👤 Guest: 🏡 Darren La...

In this episode of Rewriting Real Estate, host Kimberly Falker talks with Charleston-based agent Bill Olson about how he built a thriving real estate business through hyper-local Instagram content. Bill shares his approach to reporting local news, zoning developments, and community projects to grow a loyal audience—and turn followers into leads. He offers a blueprint for agents looking to build influence and authority through video, even without a budget, listings, or experience. 🎧 Hosted by: K...

In this episode of Rewriting Real Estate, host Kimberly Falker speaks with real estate leader and coach Phil Gerdes. Phil shares his journey from retiring early to becoming a top-producing solo agent, building a team, and launching Shift Immersive Coaching. He reveals his philosophy on balancing business and family, the power of presence, and why failure is essential for growth. Phil also dives into his coaching methods, leadership values, and creating systems that help agents thrive. 🎧 Hosted ...

In this episode of Rewriting Real Estate, host Kimberly Falker chats with Simply Texas founder Kim Dean about how intentional events, authentic relationships, and community-building have helped her grow a successful business. From client gatherings to industry retreats and national real estate cruises, Kim shares how leaning into collaboration and connection—not cold calls—has led to lasting partnerships and referrals. Whether you're a new agent or building a brand, this conversation reveals how...

Welcome to Rewriting Real Estate: Millionaire Moves & Modern Tactics—the podcast for growth-minded agents ready to ditch outdated strategies and build bold, scalable businesses. Hosted by Kimberly Falker, top coach and mentor, each week features unfiltered chats with top performers sharing innovative marketing, modern lead gen, branding, automation, and more. Whether you’re plateaued or just starting, get real talk, proven tactics, and the mindset to lead in today’s market.