The Power of Local: Turning Content Into Clients - EP 2

In this episode of Rewriting Real Estate, host Kimberly Falker talks with Charleston-based agent Bill Olson about how he built a thriving real estate business through hyper-local Instagram content. Bill shares his approach to reporting local news, zoning developments, and community projects to grow a loyal audience—and turn followers into leads. He offers a blueprint for agents looking to build influence and authority through video, even without a budget, listings, or experience.

🎧 Hosted by: Kimberly Falker

👤 Guest:🏡 Bill Olson – Realtor | Community Content Creator | Charleston, SC

⭐ Guest Bio:Bill Olson is a Charleston-based real estate agent and content creator who has used hyper-local news coverage on Instagram to grow his brand from 1,400 to over 40,000 followers in under a year. His community-first approach to content has generated over 75% of his business, while establishing him as a go-to source for news, development, and lifestyle in the Charleston area.

💡 Key Topics Covered:

✔️ How to grow your business without cold calls or ads

✔️ Making content a daily habit—even with zero listings

✔️ Tools and systems for quick video production

✔️ Starting in a new market with strategy and speed

✔️ Growing a following without sacrificing trust

📇 Connect with Bill Olson:

📷 Instagram → https://www.instagram.com/the.bill.olson/

📘 Facebook → https://www.facebook.com/BilliamOlson/

🌐 Website → https://livinginchs.com/

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/